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Slide Deck from Workshop (PDF)

Additional Storytelling Resources (PDF)

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Asset-Based Storytelling (2022)

Presenter: Elaine Vradenburgh (she/her) of Window Seat Media‍

How might we frame our nonprofit storytelling to focus on the assets of the people we serve? What does nonprofit storytelling look like when we decenter our organization in favor of showing cooperation across sectors? In this workshop, we’ll explore storytelling frameworks that emphasize context, assets, and collective action over stories of personal experience. Participants will leave with tools and a template to craft and share stories of collective experience to ignite social change.

PowerPoint from Workshop (PDF)

Story Examples from Workshop (PDF)

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Nonprofit Storytelling: Production Basics (2021)

Presenter: Elaine Vradenburgh (she/her) of Window Seat Media

Do you want to make a fundraising video for Give Local (or other campaigns) but you don’t know how to get started? In this workshop, we will walk you through visual storytelling best practices – from principals of project design to considering what’s needed to work with a production company or do it yourself to attending to the power dynamics and ethics of telling other peoples’ stories. Participants will walk away with a solid process and ethical compass to guide them through their process.

Sample informed consent form (PDF)

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Nonprofit Storytelling: Moving Beyond Curated Storytelling, Part 1 (2021)

Presenter: Elaine Vradenburgh (she/her) of Window Seat Media

Our success as fundraisers depends to a large degree on our ability to tell compelling stories – about the need in the community, about the impact of our work, and about the future we are striving to create. Whose stories are we telling to write that narrative? What are our practices for telling those stories? What power dynamics are at play? This two-part workshop series provides an overview of nonprofit storytelling conventions and a do-it-yourself template to try.

In Part 1 of Moving Beyond Curated Storytelling, Elaine discusses storytelling conventions, explores best practices to help guide us in building an ethical storytelling practice, and workshops a simple template to try for Give Local. This series aims to increase media literacy, help organizations connect their work with a larger theme or guiding question(s), and offer tools and templates for do-it-yourself storytelling.

PowerPoint from workshop (DropBox)

Checklist for advocates (PDF)

Story Corps sound quality tips (PDF)

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Nonprofit Storytelling: Moving Beyond Curated Storytelling, Part 2 (2021)*

Presenter: Elaine Vradenburgh (she/her) of Window Seat Media

In Part 2 of Moving Beyond Curated Storytelling, participants will bring their stories (complete or works-in-progress) from "Moving Beyond Curated Storytelling, Part 1" workshop for feedback, advice and technical help. This series aims to increase media literacy, help organizations connect their work with a larger theme or guiding question(s), and offer tools and templates for do-it-yourself storytelling.

Closed Captions from video recording (PDF)

Zoom Chat from workshop (PDF)

*Due to technical difficulties, parts of the records are missing or may experience a lag time.

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Story Gathering: Best Practices for Fundraising Campaigns (2020)

Presenter: Elaine Vradenburgh (she/her) from Window Seat Media

During this hands-on workshop presented by Elaine Vradenburgh from Window Seat Media, we discussed storytelling conventions and considered some common pitfalls that cause unintended harm to the communities we serve. Participants were presented with practical tools to gather stories on a tight budget, apply concepts to their own storytelling work, and walked away with best practices that guide an ethical and impactful storytelling practice.

Audio recording of workshop (Dropbox)

PowerPoint from workshop (DropBox)

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Sharing Stories: Activating Our Stories and Campaigns on Social Media (2020)

Presenter: Danielle Ruse (she/they) of Window Seat Media

In this online workshop, presented by Danielle Ruse of Window Seat Media, we focused on building a marketing strategy to share your stories across multiple platforms and channels (including Facebook and direct mail). Participants left the workshop with a clear social media communications management plan and goals to engage their audience before, during, and beyond Give Local.

Social media calendar template (PDF)

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Public Relations & Marketing Workshops

Breaking Through the Noise & Elevating Champions: A Social Media Marketing 101 Workshop (2023)

Presenter: Natasha Ashenhurst (she/her) & Megan Petersen (she/her) of Mosaic Marketing Studio

Do you lead your communications strategy in a small or medium-sized nonprofit with limited resources and time constraints? This workshop is designed to help you, the everyday communication all-star, lead your team to triumph and ensure that Give Local donors see your story page. During this one-hour webinar, Mosaic Marketing Studio will help you learn about:

The basics of Social Media Marketing in a few easy-to-understand steps for beginners.
Learn how to leverage social media to build up your capacity and get the word out about your Give Local story page.
How to raise engagement by inviting your most loyal nonprofit donors & supporters to be your “champion” during Give Local.

Slide Deck from Workshop (PDF)

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Making the Most of Give Local (2022)

Presenter: Ariel Glassman (she/her) of Common Great

Want to make the absolute most of Give Local for your nonprofit organization? Join fundraising consultant, giving day expert, and Common Great founder Ariel Glassman to learn more about elevating your Give Local strategy, leveraging technology to raise more, cutting through the noise with great donor communications, and more!

PowerPoint from Workshop (PDF)

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Utilizing PR & Media Relations to Reach Your Audience and Boost Donations (2021)

Presenter: Erika Taylor Montgomery (she/her) of Three Girls Media

Please join The Community Foundation and Three Girls Media, Inc. for an informative workshop on Utilizing PR & Media Relations To Reach Your Audience And Boost Donations. CEO Erika Taylor Montgomery will discuss tips, tricks and strategies for media pitching, putting together a media list and determining which outlets are the best fit for your business’s media needs. She will help you understand the difference between a pitch and a press release, and prepare you to use publications’ lead times to your advantage. In addition, Erika will explain the benefits of electronic press kits and how they can help you package your organization to get the kind of media coverage you desire. Finally, a Q&A portion at the end of the presentation will ensure that any remaining questions are answered.

South Puget Sound media outlet list (PDF)

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Building a Comprehensive Marketing Strategy and Online Presence for Your Non-Profit Organization (2021)*

Presenter: Erika Taylor Montgomery (she/her) of Three Girls Media

Please join The Community Foundation and Three Girls Media, Inc. for an informative workshop on Building A Comprehensive Marketing Strategy And Online Presence For Your Non-Profit Organization. CEO Erika Taylor Montgomery will help you evaluate a landing page to determine its most important points and provide your organization with a robust online presence. In addition, Erika will explain aspects of a marketing strategy, including social media, content marketing, advertising, sponsorships and more. You will learn how to put this information into motion and build a strategy for your non-profit. Finally, a Q&A portion at the end of the presentation will clarify any questions that remain.

PowerPoint from workshop (DropBox)

Online Communication Content Guides (PDF)

Social Media Post Lifespan (PDF)

*Due to technical difficulties, the final 20 minutes (approximately) of this workshop were not recorded.

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Creating an Effective Content Marketing Strategy (2020)

Presenter: Erika Taylor Montgomery (she/her) of Three Girls Media

During this workshop, CEO Erika Taylor Montgomery discussed tips, tricks and strategies for creating a content marketing strategy including explaining the best types of content for nonprofit organizations, how often to post content, free or low-cost tools for content marketing and more. Additionally, Erika will shared monthly and weekly guides for content creation to help keep nonprofit organizations on the right track.

Communications Content Guide (PDF)

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How to Create Compelling Social Media Graphics: An introduction to Canva (2020)

Presenter: Erika Taylor Montgomery (she/her) of Three Girls Media

CEO of Three Girls Media, Erika Taylor Montgomery, discusses getting started with Canva, a free tool for photo editing, graphic building and other content creation. Additionally, Erika walked participants through creating a brand kit for their organization and creating their first graphic, as well as sharing graphic design best practices.

Social media image sizing article (URL)

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Year-Round Donor Engagement, An Ongoing Cycle (2020)

Presenter: Rebecca Zanatta (she/her) of The Ostara Group

Now more than ever our nonprofit organizations need to focus on year-round donor engagement (including virtual best practices). In this session presenter Rebecca Zanatta spoke about donor lifecycles and how to plan and connect them to the most important needs of your organization’s mission. This training presented a broad and holistic approach to creating and executing engagement strategies for donors that maximize stewardship and cultivation efforts.

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The Top 10 Organic Social Media Strategies (2020)

Presenter: Erika Taylor Montgomery (she/her) of Three Girls Media

Three Girls Media CEO Erika Taylor Montgomery, discusses the most effective social media strategies for non-profits and how to use your resources to the fullest during this engaging session. Additionally, Erika went over each of the major social media platforms and discussed pros and cons of each, helping you decide which will serve your organization the best. Finally, a Q&A portion at the end of the presentation provided answers to many lingering questions.

Social media post lifespans (PDF)

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Give Local Platform Workshops

Give Local Platform Walk-Through (2022)

Presenter: Melissa Rosscup (they/them) of Community Foundation of South Puget Sound

During this platform webinar, participants will be taken through the steps to build their story page for Give Local as well as additional features available to boost donor engagement. Participants are encouraged to ask clarifying questions throughout the webinar. After this webinar, participants will leave with the knowledge and confidence to make the most out of the Give Local platform.

PowerPoint from Workshop (PDF)

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Give Local: How to Make the Most of This Opportunity (2020)

Presenter: Rebecca Zanatta (she/her) of The Ostara Group

Partner and Senior Strategist at The Ostara Group, Rebecca Zanatta, led a conversation and breakout room activities via Zoom on how to make the most of your Give Local participation for your community, organization, and donors. Participants were given key strategies for how to make the most of Give Local and how to leverage it as a digital strategy connected to the rest of your annual development plan.