Give Local Toolkit

The Top 10 Organic Social Media StrategiesThe Top 10 Organic Social Media Strategies

Three Girls Media CEO Erika Taylor Montgomery, discusses the most effective social media strategies for non-profits and how to use your resources to the fullest during this engaging session. Additionally, Erika went over each of the major social media platforms and discussed pros and cons of each, helping you decide which will serve your organization the best. Finally, a Q&A portion at the end of the presentation provided answers to many lingering questions.

Below are links to this workshop's materials: 

Year-Round Donor Engagement, An Ongoing CycleYear-Round Donor Engagement, An Ongoing Cycle

Now more than ever our nonprofit organizations need to focus on year-round donor engagement (including virtual best practices). In this session presenter Rebecca Zanatta spoke about donor lifecycles and how to plan and connect them to the most important needs of your organization’s mission. This training presented a broad and holistic approach to creating and executing engagement strategies for donors that maximize stewardship and cultivation efforts.

Below are links to this workshop's materials:

How to Create Compelling Social Media Graphics: An introduction to CanvaHow to Create Compelling Social Media Graphics: An introduction to Canva

CEO of Three Girls Media, Erika Taylor Montgomery, discusses getting started with Canva, a free tool for photo editing, graphic building and other content creation. Additionally, Erika walked participants through creating a brand kit for their organization and creating their first graphic, as well as sharing graphic design best practices.

Below are links to this workshop's materials:

Give Local: How to Make the Most of This OpportunityGive Local: How to Make the Most of This Opportunity

Partner and Senior Strategist at The Ostara Group, Rebecca Zanatta, led a conversation and breakout room activities via Zoom on how to make the most of your Give Local participation for your community, organization, and donors. Participants were given key strategies for how to make the most of Give Local and how to leverage it as a digital strategy connected to the rest of your annual development plan.

Below are links to this workshop's materials:

Creating an Effective Content Marketing StrategyCreating an Effective Content Marketing Strategy

During this workshop, CEO Erika Taylor Montgomery discussed tips, tricks and strategies for creating a content marketing strategy including explaining the best types of content for nonprofit organizations, how often to post content, free or low-cost tools for content marketing and more. Additionally, Erika will shared monthly and weekly guides for content creation to help keep nonprofit organizations on the right track.

Below are links to this workshop's materials:

Sharing Stories: Activating Our Stories and Campaigns on Social MediaSharing Stories: Activating Our Stories and Campaigns on Social Media

In this online workshop, presented by Danielle Ruse of Window Seat Media, we focused on building a marketing strategy to share your stories across multiple platforms and channels (including Facebook and direct mail). Participants left the workshop with a clear social media communications management plan and goals to engage their audience before, during, and beyond Give Local.

Below are links to this workshop's materials: 

Story Gathering: Best Practices for Fundraising CampaignsStory Gathering: Best Practices for Fundraising Campaigns

During this hands-on workshop presented by Elaine Vradenburgh from Window Seat Media, we discussed storytelling conventions and considered some common pitfalls that cause unintended harm to the communities we serve. Participants were presented with practical tools to gather stories on a tight budget, apply concepts to their own storytelling work, and walked away with best practices that guide an ethical and impactful storytelling practice.

Below are links to this workshop's materials:

2020 Fundraising Plan... Now What?2020 Fundraising Plan... Now What?

Partner and Senior Strategist at The Ostara Group, Rebecca Zanatta led a conversation and breakout room activities via Zoom on why cultivating and stewarding relationships is key to our organization’s fundraising success right now. A variety of strategies will be used during times of crisis and most important is continuing to communicate and share your vision and mission, what you do is vital to our communities.

Below are links to this workshop's materials:

Give Local Platform Walk-ThroughGive Local Platform Walk-Through

During this platform webinar, participants will betaken through the steps to build their Story for Give Local as well as additional features available to boost donor engagement. After this webinar, participants will leave with the knowledge and confidence to make the most out of the Give Local platform.

There are still two more sessions before Give Local begins! Follow this link to view available dates and register today.

Below are links to workshop materials.