Tell Impactful Stories that Build Community - and Raise Dollars

Wednesday, February 26, 2020

Community Foundation Conference Room
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Tell Impactful Stories that Build Community - and Raise Dollars

Date: February 26, 2020

Time: 2:00 - 4:00 pm

Location: Community Foundation Conference Room

                      212 Union Ave SE, Ste 101, Olympia, WA 98501


Session Description

Stories have the power to shift hearts and minds. As such, they play a fundamental role in fundraising - meaningful relationship-building, educating and engaging audiences and motivating action. Despite the importance of storytelling in our sector, the norms of non-profit communications can often be one dimensional in approach, focused more on the transaction of prompting one-time donations than on the transformation of building long-lasting movements that will lead to social change. In this session, we will discuss how to widen the lens of your storytelling to better reflect the conditions of society your work addresses, to better honor and involve the communities you serve and more meaningfully engage your donors as active participants in achieving your mission. We will unpack common myths and assumptions about how to frame our stories, look at tactical examples and reflect on the impact of your organization’s communications through a new lens.

Learning Outcomes:

• Gain tools and techniques to frame asset-based stories that inspire action

• Identify opportunities to engage organizational stakeholders to tell more inclusive, resonant stories

• Understand the power stories have in affecting change

Lead by: Cami Aurioles

Bio: Cami Aurioles is a non-profit professional committed to fundraising with integrity. As the Director of Grant Services at The Ostara Group, Cami is well-versed in fund development strategy and implementation, financial management & revenue projecting, impact assessment, systems engineering for development operations, and sustainability planning. Since beginning her career working with young people in New York City, Cami has supported organizations in raising over $20M across the sector. In addition to her work in fund development, she is an activist and storyteller who works with communities to bring equity into their fundraising practices.

Trained by Race Forward and the Center for Racial Justice, she performs her work through an equity framework, acknowledging that the structural dimensions of racism must be dismantled actively. She is a graduate of New York University and completed Columbia Business School’s Leaders in Social Enterprise program.